Why Numbers Win Interviews
Recruiters scan resumes for 7.4 seconds on average. Numbers jump off the page. They're concrete, credible, and instantly communicate scale and impact.
Compare:
- ❌ "Improved sales significantly"
- ✅ "Increased quarterly sales by 34%, adding $420K in revenue"
Same achievement. The second version gets the interview.
What to Quantify
Almost everything can have a number. Here's what to measure:
- Revenue/money — Generated, saved, managed, budgeted
- Percentages — Increased, decreased, improved by X%
- Time — Reduced from X to Y, saved X hours/week
- People — Team size, customers served, users impacted
- Volume — Transactions processed, reports created, tickets resolved
- Scope — Number of projects, clients, accounts, locations
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Sales
- "Closed $2.3M in new business, exceeding annual quota by 145%"
- "Expanded client base from 40 to 120 accounts in 18 months"
- "Maintained a 95% client retention rate across a $5M portfolio"
Marketing
- "Grew organic traffic from 15K to 85K monthly visitors through SEO strategy"
- "Reduced cost per acquisition from $45 to $18 through campaign optimization"
- "Managed $500K annual advertising budget across 4 channels"
Engineering
- "Reduced page load time from 4.2s to 0.8s, improving conversion rate by 23%"
- "Built microservices architecture handling 2M+ daily API requests"
- "Eliminated 15 hours/week of manual processes through automation"
Healthcare
- "Managed patient caseload of 25+ per shift in Level 1 trauma center"
- "Achieved 98% patient satisfaction score across 500+ interactions"
- "Reduced medication errors by 60% through new verification protocol"
Education
- "Improved standardized test scores by 22% across 150 students"
- "Designed curriculum adopted by 3 departments serving 800+ students"
- "Increased parent engagement by 40% through new communication platform"
"But My Job Doesn't Have Numbers"
Yes it does. Here's how to find them:
- How many? — People on your team, customers you serve, reports you create
- How often? — Daily, weekly, monthly frequency
- How much? — Budget, revenue, costs
- How fast? — Time to completion, turnaround time
- Compared to what? — Better than last year, better than average, better than target
If you truly can't find exact numbers, use ranges or approximations: "~50 clients," "100+ reports monthly," "team of 5-8." Approximate numbers are far better than no numbers.
The CARL Method
Challenge — What was the problem?
Action — What did you do?
Result — What happened (with numbers)?
Learning — What did it prove about you?
You don't need all four in every bullet, but the Result (with a number) is non-negotiable.